TO CONFIRM: With our pick up days, we've a 91% customer return rate from week to week, and an average sale of $65 per customer order.
If you've listed your products online, and gotten nothing in terms of sales, and aren't participating in our Drop Days - the below numbers will tell you why. Common themes we've heard from our best customers, who are heavy users of our pick up locations, and haven't selected for Doorstep Delivery or Shipping:
"Don't want to purchase $5 from one seller, and expect them to come to me."
"Understand that small businesses are short on resources, they don't need me to mess that up."
"Orders stacked up at my door are a security risk. I've lost packages before."
"Delivery and shipping fees can be too much."
"I like to get everything at once. Getting packages over several days can be frustrating."
"Buy once, put it away once, and eat for weeks."
BOPIS Performance In The Retail Market
BOPIS has been a popular and successful offering among both retailers and shoppers, and we have the numbers to prove it. Check out these numbers highlighting how customers are using BOPIS and what retailers can do to take advantage of this shifting behavior.
1. Over 40% of shoppers use BOPIS during holidays.
We all know it’s both the most wonderful and busiest time of the year. That’s why it’s no surprise that shoppers are taking advantage of BOPIS to get their holiday shopping done as quickly and efficiently as possible. If a customer can browse for gifts from the comfort of their home and skip the crowded lines, you better believe they’ll be using BOPIS to get in and out of the store.
2. 68% of surveyed US shoppers made multiple BOPIS purchases.
With so many repeat BOPIS customers, it’s a sure sign that once shoppers try and experience the convenience of selecting BOPIS as their fulfillment option, they’ll keep coming back again. In fact, 50% of respondents said they have decided where to shop online based on whether or not they could pick up in-store.
3. 48% of surveyed shoppers used BOPIS to counter shipping fees.
Have you ever started a purchase online only to see that the shipping isn’t free? This almost always steers people away from checking out. In fact, 65% of consumers also say they look up the free-shipping thresholds before adding items to their online carts. That’s why BOPIS is a great way for both customers and retailers to save time and money.
4. 83% of those who have used BOPIS pick up at the cash register.
Although BOPIS customers opt to pick up their items in-store, the options of where in the store they can pick up their items are growing and according to NRF, 63% of respondents say they would like to be able to use curbside pickup and 56% want merchandise delivered to the trunk of their cars.
Why Customers are Choosing BOPIS
Customers are looking for a shopping experience that is convenient, but also saves them time and money.
1. No shipping fees.
Unless a retailer offers free shipping, it can be significantly more expensive for customers to have items shipped to their door. As an alternative, customers can save both money and time by picking up their order in store rather than paying $3+ to ship a single item. At the same time, they can still enjoy the benefits of easy online ordering.
2. Quicker service.
If customers need an item immediately, it’s much faster to order an in-stock item online and have it ready for pickup in an hour than it is to wait two days or longer for an Amazon delivery. Getting items in the hands of the customer fast is essential, and BOPIS can offer exactly that.
3. In-stock Insurance.
BOPIS serves as a kind of insurance that the item customers want is 100% at the store of their choice when it’s ready for pickup. The last thing a consumer wants is to purchase an item through the app selecting a BOPIS fulfillment option, only to arrive at the store and find out the product is not available or has been substituted for something else.