now open to customers

An Online Marketplace for Local Food Sales


COVID-19 is changing the way farmer's markets and retail are happening, and many food and farm businesses are seeking ways to quickly, easily and inexpensively provide online shopping for their customers. With our new multi-vendor marketplace, akin to an Etsy type platform, we are creating a one-stop all-local online grocery shop. Run by vendors, for vendors. All products are listed and delivered by the businesses themselves, with customizations that allow for neighborhood farmer's market pick up, doorstep delivery, and shipping. By selling alongside dozens of other farmers and food makers, you benefit from hundreds of daily eyes on your prize, a comprehensive grouping of products professional F&E promotions and a platform created specific to you. 
F&E has joined forces with RED Market to offer Twin Cities residents a new way to purchase and receive delivery of hundreds of local foods, household and healthcare products direct from Upper Midwest farmers and food makers. 
Our online market is perfect for locally owned food and farm businesses selling:
  • packaged food and beverages, Minneapolis or MDA permitted.  
  • pet foods and treats. 
  • growers of plants, produce and/or proteins, and farmstead makers. 
  • CSA shares.
  • categories include; but, are not limited to: baked goods, juice, seafood, proteins, cheeses, non-alcoholic beverages.
  • cottage food makers welcome (doorstep delivery and market/curbside pick up only).
  • at farmer's market vendors seeking pre-sale opportunities for market pick-up. 
  • frozen, catered and take-n-bake foods. 
  • health and/or body care products. CBD products included. 
  • special or custom orders of food or beverages.  
  • meal and/or non-alcoholic beverage kits. 
  • and much more!
PROMOTION Each of the partners (RED Market and F&E) will take an active role in promoting this online marketplace to their audiences, with dedicated marketing dollars. F&E encourages vendors to promote their participation often and much. 
F&E provides:
  • a robust online marketplace and its administration
  • a dedicated Twin Cities customer base in the tens of thousands 
  • professional promotions and public relations
Sellers are responsible for: 
  • brand and product imagery
  • clear and concise descriptions with accurate accounting for package size
  • pricing, labels and packaging
  • delivery, pick up or shipping in the Twin Cities Metro Area
  • shipping materials and boxes
  • tracking sales taxes
  • timely responses to customer product queries and customization requests
ONLINE STORE FEATURES, as per provided by application
Please be patient, as we begin to learn and customize this platform.
  • Sellers can personally add an unlimited number of products for free. 
  • Can sync products from other stores using CSV import. 
  • Sellers can have their own profile and store.
  • Sellers can upload and bulk edit products by CSV. 
  • Sellers can pass along expenses related to shipping and deliveries.
  • Creates seller-to-customer invoices. 
  • Provides shipping configurations for locally and nationally zoned rates.
  • Seller can select for specific "hyperlocal" areas, choosing to showcase their profiles and products to customers in their delivery routes. 
  • Can list product variables, including size of packaging for customers to select from. 
  • Sellers can offer buyers market pick up, doorstep delivery or shipping. 
  • Multi-cart option to allow for single customer pay. 
  • Customer payment methods include Apple Pay, Amazon Pay, all major credit cards and PayPal. 
  • Allows sellers to customize pick up locations, to include; storefronts, residential addresses and in-person markets.
  • Customers can ask questions directly to sellers, and vice versa.
  • Payout via Stripe. 
  • Inventory management of product. 
  • Ability to print shipping labels. 
Once sellers have submitted the 2020 F&E membership form and pay the $45 fee, there is no additional listing cost for products on our marketplace. is host to our online multi-vendor marketplace, and takes 2.4% of the item price, along with a .30 cents per transaction for debit and credit card processing. F&E takes a 5.6% commission, for a total of 8% per sale. For the month of April and May, F&E will not be taking any commissions. 
If you have questions about this online marketplace, please email

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(612) 867 0854

Libby Wyrum, Owner