LINDEN HILLS HOLIDAY MARKET
in pictures & profile
OVERVIEW
In 2018, and partnering up with Minneapolis Craft Market and Sunnyside Gardens - the Linden Hills Farmers' Market went indoors for its fifth year starting the first Sunday in November and continuing until Christmas. 60+ farmers, food producers, ready-to-eat makers and artisans; along with sponsors, nonprofits and musicians set up and sold together inside the greenhouses of Sunnyside Gardens, just a mere 1/2 mile from our regular season outdoor location. We saw upwards of 5,000+ customers every Sunday from 9am to 2pm, with extended hours until 4pm leading up to Christmas. Market incudes seating area with 8 bistro tables and folding chairs.
PARTNERS
Each of the partners take an active role in promoting the event to their audiences, with dedicated marketing dollars.
+ Minneapolis Craft Market, with a rotating selection of makers, is the best place to discover emerging artists and new design talent of the North.
+ Frank & Ernest curates the foods.
+ Linden Hills Farmers' Market celebrated its 5th year in this location.
VENDORS
Registration is for approved F&E food vendors only. Open to packaged food producers, farmers and ready-to-eat food makers. Food trucks have not been allowed. Craft vendors are recruited and organized by Minneapolis Craft Market. Artisans must apply to MCM, then register. Food vendors are curated by F&E, on behalf of Linden Hills Farmers' Market. Fees range from $15 for farmers to $75 for food trucks. Vendors are all insured, permitted and have submitted the requisite state sales tax forms. Loading is two hours, load out is one hour.
The stall fee included the following:
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Market stall rental, 6' x 6' stall size.
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Electricity, either via generator or outlet
Vendors routinely bring:
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6' or less in size table
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Merchandising items
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Sign clearly listing business name
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Compostable beverage and food wares are required by the City of Mpls for sampling and serving
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Packaging materials and bags for sales
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Checkout items (change float, card reader, receipt paper, etc)
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Food vendor permit
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100ft of commercial quality extension cords, should electricity be required
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Handwashing station, filled with warm water, two buckets, nail brush, thermometer and hand soap
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All vendor trash must be carried out, along with gray water - no trash or water will be deposited on site
SOCIAL MEDIA
Instagram: Minneapolis Craft Market
Facebook: Minneapolis Craft Market
Instagram: Linden Hills Farmers' Market
Facebook: Linden Hills Farmers' Market
OPPORTUNITIES \ flexibility on the following
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Move market indoors first Sunday in October
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Expand market to include both Saturday and Sunday with 70+ ore more vendors
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Include the months of January thru May
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Include food trucks with placement in parking lot
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Consider pilot project whereby beer and wine would be sold more regularly
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Work with vendors to develop consignment opportunities
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Change operating hours from 9am to 2pm
MARKETING
See this Instagram video by @mplscraftmkt
MARKET PROVIDES
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Trash receptacles for garbage/recycling/compost. We'd ask site to provide trash disposal. Typically market makes 6 bages (45 gallons each) of each variety.
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Six bistro tables and chairs for seating.
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A generator. At least three staff people to manage day.
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At least $100 of combined boosted Instagram and Facebook posts per week.
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Permit
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Insurance
EXAMPLE OF PAST LAYOUT
60+ vendors, thousands of customers
foods, farmers and artisans
