The times they are a' challenging. As foodpreneurs you've already got this creative thing down pat. Now it's about putting that creativity to real work. Lemonade, lemons, and all that will define if you sink or swim. Let's swim.

What Next.

F&E announced plans to launch a multi-vendor online marketplace in late March. Our collective marketplace is pretty darn innovative, and is the only thing like it in the Upper Midwest. To be clear, our marketplace was created to offer F&E Members the greatest amount of customization and flexibility to grow their business. Meaning it's not a single kind of shop, for a single type of marketplace, selling in one type of way - like how lots of farmer's markets are now selling online. With your profile and listings, sellers can fulfill customer orders via:

  • traditional in-person farmer's markets.

  • contactless F&E Pre-Sale & Pick-Up Markets.

  • offering nationwide shipping.

  • AND doorstep delivery.

Doorstep Delivery.

There. We said it. It's time folks. Leaving home is scary for people. Home is safe. By adapting your business to speak to this new normal, you may just beat your competition to the punch.

Further, early adopter types have been on this bandwagon for awhile. Ourselves included. What was once a luxury, is now commonplace. Online purchases at 3AM, mean groceries at 10AM - without getting out of bed. For years, F&E - along with RED Market - have been champions of the online sale with market pick up. And we want you to be, too. We get this is new territory, but lots of businesses do it - even locally. Pet Wants Minneapolis has been delivering for year's and they've learned how it can work for them. So can you. There are tremendously affordable applications to support your foray into this doorstep delivery distribution model. Apps for route planning, for one.

Couple ways to think about this.

Trade your 4-hour (or more) farmers' market sit session for a drive session. Instead post your product online, share via your social networks, sell and receive payout - before ever leaving your home (or in some situations baking a single cupcake).Thus allowing you to specifically prepare and package product for a known customer. Better inventory management means less waste, and equals more control over your precious time and your business. Check out our resource page for links to help you plan routes, select packaging and organize your time.

  • With online sales you receive information about customers you never could in-person. A little creepy, but real.

  • You can reduce your daily sales cost by eliminating stall fees.

  • Get your weekend back & so much more.

F&E Marketplace is always pushing customers to consider doorstep delivery and shipping. If these are current offerings, or something you are considering - now would be the time to get your online profile and listings in order. To help you do that, keep reading.


First, Login to your Seller Account. And then to offer pick ups at Drop Days, your farmers' markets or at your store location, you will need to click ON (green means "go) "Store Pick Up Configuration" and complete pick-up site addresses, days and times under "Locations."

Second, locations should look like the below. With the location name, day of the week and time of pick up, per F&E Drop Days.

Third, once configured properly, your listings will show like this.

Fourth, to offer doorstep delivery, configure this from "Store Pick Up," by selecting for both "STORE PICK UP + DELIVERY." If you'd like to set inventory from site to site differently, e.g. to offer 50 items for your Saturday market and 25 for Sunday's market, click ON "USE LOCATION FOR PRODUCT" on the far right side of the page. Further, if you'd prefer to not include ALL PRODUCT, that can be adjusted for on this page, too.

Finally, once configured correctly, product listings will look like this. Giving customers the ability to select for one or the other.

We’ve received lots of questions on receiving payment. To get your monies, follow the below steps. FYI, as of July 28, we are using PayPal and NOT Stripe. We apologize for the inconvenience.

  • Sellers must have attached a PayPal account to their profile. Go to your  Seller Dashboard. Pulldown from PROFILE > PAYMENT DETAILS then add the PayPal email address you have associated with your business account.

  • Sellers must confirm each order has been “approved and fulfilled” and then "delivered” to trigger payment. We are asking sellers to note delivery after they've completed distribution to the customer to lessen frustrations with refunds.

  • At the Seller Dashboard, pulldown ORDERS > ORDERS LISTING > under the ACTION category, click VIEW, scroll to bottom of page, see FULFILLMENT DETAILS and click DELIVERED, and date, then SUBMIT. This should trigger payment from PayPal almost immediately. If you do not see an email notification from PayPal, please reach out to to inquire.

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(612) 867 0854

Libby Wyrum, Owner